Social Media and Attraction Marketing Techniques for Childcare Providers

"Write a post..."

write-a-post

Does that phrase overwhelm you?

You log onto your childcare Facebook page (or other social media) and you are met with those three words – Write a post… And suddenly, you have no idea what to post, what to say or how to say it.

You start wondering if others will get the funny joke, the intended pun, or if they will be offended by what you wrote.

Using social media as a childcare provider is crucial. Prospective employees and prospective families will find you on social media and check out what you have been up to.

​They want to know if their child(ren) will fit in, or if their family will feel welcome. Teachers want to know if they will feel like they belong. ​It is more than just a billboard, it is a conversation.

You never get a second chance at a first impression. Make sure you are putting your best out there with these simple tips.

10 Tips to Improve Your Child Care Provider Posts

  1. First Sentence Friction
  • Name your post in a compelling way- this is where you want to stand out and get people to stop their scroll
  • Start with a rough draft of your working title that’s specific and accurate
  • Be clear about the value of your content
  • Use alliteration to add a fun flare
  • Keep things short and to the point
  • Use bold words that make an impact
  1. Tell your story
  • Not too long or over detailed – keep it relatable and easy to read and about 2-5 sentences
  • Try to optimize your content for search and social by focusing on keywords parents and practitioners are already looking for
  • Brainstorm with someone to generate fun and savvy ideas
  • Write about your audience’s interests and challenges
  • Remember that community is key and you want to create content that makes parents and practitioners feel like they’re part of the group
  1. Call to action
  • Let your audience know what to do next – “Let’s connect” or “Drop an emoji below”
  • Avoid just stating “comment below”.  
  • Sometimes the content speaks for itself
  • Don’t be afraid to get creative and put a spin on traditional CTA
  • Start your CTA with a strong command verb
  • Give your audience a reason why they should take action
  • Provoke emotion or enthusiasm with an exclamation point (just don’t use more than one)
  1. Simple Spacing
  • Use your first captivating thought as one line
  • One thought per 1-2 lines
  • Make sure there is white space between each thought
  • Blocks of text are hard to read (and make the reader feel like they may not have time to read it because it is too long. When you break it up into shorter lines, it makes it easier to read)
  • Use emojis to emphasize a point but don’t overuse to the point it makes your text hard to read
  1. Powerful Picture (never post without a visual)
  • It should be congruent with the topic
  • Think about the type of visual content your audience would like to see
  • Use visuals that have a certain colour palette to evoke the same emotion or enthusiasm as your content
  • Consider your social media platform before you post
  • Be mindful about choosing the right size image for the social media platform
  • Follow the current trends in infographics and GIFs
  • Use multiple types of visuals including stock photos, illustrations, and charts when you need to
  • Hire a graphic designer when necessary if you can’t do visual graphics yourself
  • Use visuals that are expressive and add to the content you’re sharing
  1. Create curiosity so people want more
  • Use key buzzwords to spark interest
  • Use emotional triggers like awe, joy, and humor
  • Respect your audience and their intelligence
  • Be specific in your title, but not so specific that parents and practitioners don’t feel the need to read your post
  1. Serve your audience
  • You want people to open up a conversation with you – Connect with people and have real, authentic conversations
  • Define your goal, whether it’s providing information to parents and teachers or finding and nurturing leads
  • Do your research to figure out your audience’s needs, desires, and struggles and how you can use social media as a solution to their problems
  • Stay topical with trending events and information
  • Split your interactions into proactive and reactive engagement. Reactive engagement is when you answer direct messages, comments, and @mentions. Proactive engagement is when you make the first move and reach out to your audience.
  1. Before your post, ask yourself
  • Does this align with who you are (mission statement and values)
  • Is this opening up a conversation 
  • Will this create community (are apart of something) 
  • Will this create connection (inclusive and engagement)
  • Are you representing your business well
  • Does this respect your audience
  • Does this align with your personal brand identity
  1. Capitalize words that are Important or Meaningful
  • There is no bold or italic in social media posts, so important words need to stand out
  • DON’T USE ALL CAPS! That is associated with yelling
  • Use capital letters in hashtags to make them easier to read
  • Emphasize keywords, but only if the emphasis comes naturally
  1. Tag other accounts and use #hashtags for emphasis
  • Like we mentioned above, we don’t have the ability to use bold and italics like we would in a blog post, but if you tag they will show up in a different color
  • Use #hashtags sparingly as they will become hard to read and diminish the searchability for your post.
  • Keep hashtags short and simple
  • Do your research before you use a hashtag that’s already being used by another provider
  • Make your hashtag catchy so it’s easy to remember
  • Proofread your hashtag before you use it and say it out loud
  • Populate your hashtag with content before you begin using it regularly

​Why Is It Important to Use Social Media?

When you’re unsure of your social media presence, it may feel safer not to have a social media presence at all. But social media is important as a childcare provider for two reasons: engagement and growth.

With social media, you have the opportunity to provide parents and practitioners with content, images, and fun posts catered to them directly, which are easy to share.

The more engaged parents and other practitioners are, the more likely they are to tell friends and family about you. Parents especially want to know that their kids are learning and having fun.

Parents often get child care information from other parents. That means parent-to-parent communication is crucial for growing your child care center as a business. ​And the best way to spread the word from parent to parent is through social media.

​Recommended Social Media Platforms to Use

Stick to the most popular platforms to keep things simple and to better engage with your audience. Here are some of the recommended social media platforms for child care providers to use:

  • Facebook: Facebook is best for providing information and showcasing your work and what you offer. You can include all of your  information, marketing material, and pictures to capture what your child care programmes offer.
  • Twitter: Twitter is more casual than Facebook. It provides a way for you to share real-time updates, activities, and events.
  • Instagram and Pinterest: Both Instagram and Pinterest allow you to engage with your audience visually through videos and pictures. You can share crafts, projects, and activities for kids that you are doing to keep your community engaged.

While platforms like TikTok and SnapChat are popular right now, they’re not the best platforms when it comes to engaging with parents and practitioners. Remember your audience when you’re considering which platforms to put your time and energy into

What's Next?

Next time you see “Write a post…” don’t let it overwhelm you.

Use these tips and make a plan.

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Childcare biz help

This Guest Blog was written by Child Care Biz Help.

Child Care Biz Help is the childcare industry’s premier consulting firm, offering customized, holistic solutions to help their partners run a more successful business.

With a team comprised entirely of individuals with childcare backgrounds, they have the experience and expertise to provide solutions and insights that cannot be found anywhere else in the childcare industry.

For more information and blog posts, visit their website here;